The Company’s Collection And Use Of Personal Data

The Company receives Personal Data about individuals in the EU and Switzerland, including: vendors; product users or consumers; business contacts, e.g., contacts at dealers and distributors of Briggs & Stratton products; and users of the Company’s website. The Company collects Personal Data from vendors including names and business contact information for purposes including vendor tracking and paying for products and services. Personal Data collected by the Company from business contacts includes name, company name, job title, and business contact information. The Company uses this Personal Data for marketing, advertising, business development, client/customer tracking, and client/customer analysis. The Company’s collection and use of Personal Data from business contacts who use the Company’s Power Portal website is described the Power Portal’s privacy policy. The Company also receives the Personal Data of EU and Swiss product users and consumers from its EU and Swiss business contacts, including name, address, and Company products purchased for purposes including tracking product registrations and warranties and marketing and advertising.

In addition, the Company receives Personal Data from users of the Company’s website as described in the website privacy policy and uses that Personal Data for the purposes described in that policy.